Develop and Operationalize Brand
Created a new and more muscular brand identity with positioning tagline that supports vision of the principal
Applied operational assets into brand to create emotional connection with project with prospective tenants
Focused on public relations to sharpen the image of the brand and content to engage with potential qualified investors
Principal honored by SDBJ as 100 Most Influential, replete with a slew of media coverage that increased reputation for having the ability, capacity and resources to bring pipeline to completion.
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