Project Brief

  • Start-up real estate development firm HQ in San Diego,CA
  • 425,000 square feet of ground up Industrial projects in North County of San Diego
  • Principal’s background in software development


Badiee Development


Develop and Operationalize Brand



The Opportunity

The client had aggressive plans and vision but limited brand awareness in real estate development during period of uncertainty given market conditions and product type.

Created a new and more muscular brand identity with positioning tagline that supports vision of the principal

Applied operational assets into brand to create emotional connection with project with prospective tenants

Focused on public relations to sharpen the image of the brand and content to engage with potential qualified investors

Principal honored by SDBJ as 100 Most Influential, replete with a slew of media coverage that increased reputation for having the ability, capacity and resources to bring pipeline to completion.

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