Project Brief

  • Established local catering firm with 28 years in business
  • Continued focus on food and hospitality excellence leaves little time for strategy
  • Looking for solutions that support and extend organization’s strengths and value

Client

Culinary Concepts Catering

Requirements

Reposition and Strengthen Brand

URL

www.cateringspecialist.com

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The Opportunity

The firm offers broad capabilities across the catering ecosystem for weddings, celebrations and corporate events but needed guidance on how to properly convey their strengths in a clear and concise manner that brought enthusiasm to their communications and differentiated their brand.

Help the client build their brand architecture to discover their ultimate value.

Develop creative concept that reflects the firm’s market leadership position.

Re-design and launch the company’s 10+ year old website.

Built a custom website that supports the buyers journey, introduced and integrated Instagram which brought a new and relevant way to highlight their expertise with local venues while bringing efficiency to their marketing activities. The creation of their brand advertising campaign brought it all together and provided a clear path forward.

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