Project Brief

  • Harland Property Management, a locally-based property management firm with over a decade of experience

Client

Harland Property Management

Requirements

Reposition and Operationalize Brand

URL

www.harlandpropertymanagement.com

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The Opportunity

Commoditization of services required firm to differentiate the business and value to continue growing its landlords and owners client base. Opportunity to show benefits of professional services that highlight tenant satisfaction and proper maintenance as stabilizing factors for cash flow properties.

Developed advertising campaign that highlights with irreverence the typical frustrations and pain points of target customer and unique ability of Harland to solve those problems.

Integrated values-first strategy into corporate social responsibility initiative that aligns their corporate giving with their business expertise.

Further underscored those values through social media fundraiser.

Increased online engagement, growing northern CA wildfire relief donor base and new strategic partners to drive the business. Leveraged Facebook and Google analytics to report key insights and provide action plan that allowed helped us author unique content that increased local LinkedIn connections by 204%

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