Harland Property Management

BRIEF:

Harland Property Management is a locally-based property management firm with over a decade of experience. They needed to differentiate their value to continue growing its landlords and owners client base. OPPORTUNITY to show benefits of professional services that highlight tenant satisfaction and proper maintenance as stabilizing factors for cash flow properties.

We Identified Their Niche

For many people, property managers are all the same but through analysis of the client’s competitive landscape, we discovered their niche – that sweet spot between personalized service and using technology that made them unique from the large firms who lacked personal attention and the small firms who were operating manually –and make the process cumbersome for tenants.

Launch Get Real. Get Harland. Campaign

CAMPAIGN IN PRINT, RADIO AND DIGITAL
ESTABLISHED THE HOME CSR INITIATIVE AND FUNDRAISING CAMPAIGN FOR FIRE VICTIMS
PRODUCED BRAND VIDEO TO SHOWCASE QUALITY OF PROPERTY REPRESENTATION AND COLLABORATORS
SOCIAL MEDIA STRATEGY THAT TIED THE BRAND’S VALUE WITH ITS VALUES.

Let Us Craft Your Story

Expanded Marketing Opportunities

Public sector consulting to help Harland be prepared to do business with the City and County of San Diego as well as the Housing Commission.

We can expand your market reach

Video Production

FILMING AND ON-SITE INTERVIEWS VIDEO POST-PRODUCTION

Developed advertising campaign that highlights with irreverence the typical frustrations and pain points of target customer and unique ability of Harland to solve those problems.

Integrated values-first strategy into corporate social responsibility initiative that aligns their corporate giving with their business expertise.

Further underscored those values through social media fundraiser.



Help us Craft Your Story

THE HOME INITIATIVE

The Home Initiative aligned corporate social endeavors with the firm’s business purpose. Harland Property Management garnered an abundance of press coverage from top tier real estate media including Globe St., Multi-Housing New and FastCRE.

Read the Press Release

Northern California Fire Victims fundraiser

Northern California Fire Victims fundraiser helped families displaced by wildfires.