Harland Property Management is a locally-based property management firm with over a decade of experience. They needed to differentiate their value to continue growing its landlords and owners client base. OPPORTUNITY to show benefits of professional services that highlight tenant satisfaction and proper maintenance as stabilizing factors for cash flow properties.
For many people, property managers are all the same but through analysis of the client’s competitive landscape, we discovered their niche – that sweet spot between personalized service and using technology that made them unique from the large firms who lacked personal attention and the small firms who were operating manually –and make the process cumbersome for tenants.
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Public sector consulting to help Harland be prepared to do business with the City and County of San Diego as well as the Housing Commission.We can expand your market reach
Developed advertising campaign that highlights with irreverence the typical frustrations and pain points of target customer and unique ability of Harland to solve those problems.
Integrated values-first strategy into corporate social responsibility initiative that aligns their corporate giving with their business expertise.
Further underscored those values through social media fundraiser.
The Home Initiative aligned corporate social endeavors with the firm’s business purpose. Harland Property Management garnered an abundance of press coverage from top tier real estate media including Globe St., Multi-Housing New and FastCRE.Read the Press Release
Northern California Fire Victims fundraiser helped families displaced by wildfires.